Recently I was invited to a dinner party of a German - US couple in Munich sharing a flat. Among the 2 main groups of guests, namely from the US and from Munich's greater surroundings, there was also a young lady from Moscow, whom I got acquainted with. The conversation started on some more harmless topics, like travelling in Russia, cooking Russian dishes and the like. However, it became sharper and a little bit huffy when I was leading the course of the discussion to more pressing things such as democracy and civil rights in Russia today. Ok, in general I know that one should avoid two things when talking to someone for the first time; politics and religion. But I am a nasty questioner and I naively exacerbated the situation when mentioning that Russia's image in the West is either dominated by indifference or ignorance.
Well, at the end we finally had a drink together and the evening was still a very enjoyable one, but one thing since then resounded a bit in me, which can be best summarized by asking "Has Russia an image problem?".
I am not sure what resounded in the journalists of Russia Profile who
recently asked a similar question regarding Russia's image in the West.
Eric Kraus, chief strategist, Sovlink Securities in Moscow interestingly said that:
"We live in an era of “spin” and the Kremlin spin-doctors are rank amateurs at the art. The West DOES apply double (and triple, and quadruple...) standards to Russia. Russian terrorists become “freedom fighters,” murderous oligarchs suddenly become democrats, while Russia's move to seize control of her own mineral resources was adjudged almost as theft in Washington – as in, how did our oil get under your tundra?"Donald Jensen, director of communications, Radio Free Europe/Radio Liberty adds:
"If there is a problem with Russia's international image – and increasingly there is – it is because Russia's ruling elite is often its own worst enemy. A press freer to discuss Russia’s warts might make elites cringe, but it would also better familiarize foreigners with the country’s complexity and the many good things that are happening. The result would be less an upgrade in image than an increase in familiarity. That, more than anything else, would lend credibility to the Russian perspective."Aha. So the West expects too much. The Kreml's PR is too bad. The "elites" hinder or at least dont support the Russian press (who in itself has deficits) to give us a bit better propaganda. It is basically everybody's fault.
A few months ago our beloved new chairman of the the new gas pipeline for Germany (Yes, Gerd you only did it for our country! How unselfish! Thank you!!!) gave a
joint interview with Putin for the biggest German daily BILD (we should say that their foreign politics department is not really renowned for, ... er, well foreign politics knowledge but still a very interesting interview):
QUESTION: Mr Chancellor, you were born in 1944. What image did you have of Russia as a young man?
GERHARD SCHROEDER: What I learned about Russia at school was enough only to provide a partial picture of this country. But there was always something that struck me about Russia. The size of this huge country that stretched all the way across two continents, from Europe to the very edge of Asia, always made an impression on me. For me, Russia was a great political power whose wise rulers and tsars had helped to decide European history. Then it was a country ruled by the communist party, that declared it was putting into practice the ideas of Marx and Engels. In the 1950s, of course, there was the image of Russia as an enemy, and there was an anti-communist sentiment that had a strong influence on the political climate in Germany. I have learned a lot since then about Russia, its history, culture, contribution to European culture, the patriotism and deep religious feelings of its people. What has become deeply rooted in my consciousness is the image of a vast country with a great diversity of peoples and languages and immense natural resources. The question always arises of its own accord: how do you manage such a huge country and preserve its integrity? I wouldn’t envy anyone who has to resolve such a mammoth undertaking. That is why I feel such respect for President Putin.Already in January 2002, the DGAP
made a more historic account of the Russian image problem and its changes across the years. And "Nowyje Iswestija"
discussed this 6 weeks ago again.
Sergej Mironov, Head of the Russian federal council said that:
"...the Russian media is to blame. The foreign public has to draw their information from thrash heaps on the internet...".We assume he was not only refering to Blogs like us, but also to Russian media who report about things that are not liked by the Kremlin. So the bad image about Russia in Mironov's eyes seems to be the fault of people who report about the undemocratic tendencies of the government. It would not surprise therefore if people like Mironov would favour a tight censorship and only good, clean, government-authorised coverage of events. It seems some people just do not get it.
So all in all, the Russian government had to act. After quite some thinking it was decided to establish a new media TV station "
Russia Today", to promote a more "distinguished" (ha, ha) and positive (ho, ho) image of Russia and its policy makers via satellite. That the TV station is funded and directly controlled by the president and his administration is not communicated so openly. The channel was initiated by the Russian State TV "
Rossija" and the state news agency "
RIA Novosti", who both are not really what a western media critic would call independent. Russia Today generally is regarded as a propaganda tool to trumpet the state's views to the world. On December the 16th, Interfax reported thet just after 2 days, a hacker had blacked Russia Today's viewers' screens. Olga Romanowa, a journalist who recently
resigned from the commentator's post at "
REN TV", might have heard this with some amusement. She was basically physically
blocked from continuing her work there. It seems that one of the last TV channels that had the guts to report about unshiny things of Russia and Moscow lost one of her biggest assets. A woman who dared to speak up.