Germany & Russia

"Vergessen Sie nicht, daß Sie sich in Rußland befinden. Vergessen Sie das nie und trauen Sie keinem!" (Der Weg der Tränen, Oskar und Anita Iden-Zeller 1926)

Thursday, December 07, 2006

I am not stupid, am I? - Ja ne durak!

The consumer electronics retail giant from Germany, Mediamarkt has finally arrived in Russia. Moscow, Rostov na Don, St. Petersburg. It sounds a bit like a frontline in the global war for retailing and in fact it is. Shoppers will find a haven for brand goods and affordable white goods as well as audio, video and PC equipment soon.


(Loved by valued customers around the world; courtesy of "nygus" on flickr)

The primary selling argument for Media markets is always variety and price, which sounds a bit like Wal Mart. Now that German consumers have had enough of "Closefistedness is phat" and turn increasingly to quality products and no longer base purchasing decisions only on price, Russian consumers can celebrate to face many years of cheap mostly Chinese and Vietnamese manufactured consumer goods coming their way (of course with a nice brand label on top). Also Media Markt has a special interest in bloggers, so we better shut up now and buy some more DVD recorders.